Aloha Shirts, Boardshorts, Flip Flops In The Building

While 101 Surf Sports is known as San Francisco Bay Area's largest board sport retailer it was only a matter of time until we added in a bit more style. Lifestyle that is.

While being on the water is what drives our stoke it's always nice to take a bit of the beach with you. To make that happen we have added in the latest apparel for both men and women from some of the most stylish brands around. With Aloha Shirts from Dakine and Jack O'Neill's personal collections you are sure to find piece of the islands right here in San Rafael.

Boardshorts? We've got you covered with O'neill and Dakine doing the heavy lifting. From O'neills top of the line Hydrofreak Boardshort to Dakine's purpose built outrigger boardshorts we are stocked top to bottom.

No summer outfit is complete with out the slippahs. Your feet will be well cared for with a nice selection of  flip flops from Olukai and Rainbow Sandals. 

Our ladies selection takes the best Carve Designs has to offer and puts it right at your fingertips. O"Neill and Dakine have made the extra effort to put out some of the nicest ladies lifestyle apparel we have seen. Boardshorts, Beach Dresses, Coverups and more. 

Fret not our selection of technichal apparel is as deep as ever with SUPreme, O'Neill Wetsuits, NP, NRS, Dakine and more. We'll be putting out a detailed technical apparel blog post in our next round of blog posts. So if you're wondering what to wear and when to wear it while Stand Up Paddleboarding then make sure to follow our blog or sign up for our newsletter.