101 Surf Sports Stand Up Paddleboarding and Kayaking on San Francisco Bay

 olukai eleu HLA trainer water shoe.

One of the fun parts about retail is seeing all the new stuff first. We'll since our parents taught us to share let us do just that and tell you about some of the cool new things just in. (Pictured Olukai Eleu Trainer)

Gerry Lopez Holoholo Rainbow Sandal

First up is the new Rainbow Flip Flop - the Holoholo designed by Pipeline Master, Gerry Lopez. This new slippah features truncated domes that stimulate the nerve endings, energy channels, & pressure points that start & end in your feet & toes. Translation - it's like getting a foot massage as you walk around. Cost $50.

Next up we get technical with what we feel is the best paddling garment on the planet. The Season Five Phantom Jacket. Based on the Atmos 1 fabric its water repellent action is so cool we can't stop playing with it in the store. While other garments repel water the stretch-ability, and breath-ability, put this jacket in a league of its own. Come on in to the store and ask us to dump water on it. You will be impressed. We have a nice assortment of both women's and men's Season Five gear fresh on the hangers.$110

season five phantom jacket atmos

On the hard goods side of the world when we found out that Quickblade had taken the Trifecta and V-Drive designs and came out with two new blade sizes, 76 sq in and 71 sq in. we jumped on them. $559 - your choice.

As we spend most of our play time out doors staying protected from the sun is a top priority. New to the shop is Organic Surfscreen. Reef safe with one of the highest safety ratings of any sunscreen this is the good stuff. On top of being safe to use for both person and environment Surfscreen also has good wear time in the water. $18

surfscreen organic sunscreen

We started with the foot so we'll end with foot. When we saw Olukai's new Eleu trainer shoe we new it was a no-brainer. This official shoe of the Hawaiian Life Guard Association matches functional water shoe performance with Olukai's legendary Island style. While this is a performance oriented water show it can easily transition to the street. Both men's and women's styles are in da' building. (pictured at top and bottom) $110

We are once again restocked on Go Foils so come join us in the air!

go foil at 101 Surf Sport

Last but not least the coolest new product in windsurfing is back in stock after a quick sell out. SUP sailing and learning to windsurf has never been easier with the Arrows iRig inflatable windsurfing rig pictured below. A complete windurf rig that is under $600 bucks and is smaller than a pizza box when not in use. Sounds too good to be true but it's not.

arrows inflatable windsurfing rig

eleu from olukai water shoe

The stream of new stuff never ends so come on down to the shop and check it all out.


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