101 Surf Sports Stand Up Paddleboarding and Kayaking on San Francisco Bay

101 Surf Sports

Let us start with one enormous THANK YOU! We have been so blessed over the past 5 years to have met and worked with some of the nicest people around. While we try to give a little back every day we are picking one big day to make it all happen, so put Saturday November 12th on your calendar for Fun, Food, Charity, Racing, and Savings.


To kick the day off we will be holding our normal Paddleboard Race. With 2 mile and 6 mile courses it's the perfect race for first time racers and athletes alike. We have plenty of race boards for rent you can grab one when you sign up online. All proceeds will be donated to the Coast Guard Foundation in memory of our fallen friend Filip Andersson.  Click the the book it now button to sign up. A full schedule of the days activities is below.

But first a brief 101 Surf Sports history lesson. The whole thing started back on October 1st 2011 when we signed a lease, grabbed some hammers and went to work. We were lucky to stumble upon a progressive landlord in Jim Gabrielsen, and Jim Owen of Gabrielsen and Co. The firm could have easily turned the place in to condos, but had a vision to keep the property with at least some marine-oriented businesses. Running a marine business in one of the most expensive counties in the world is no easy feat. The current location had tried many iterations that just didn't quite work out. With a progressive lease and some TI ingenuity, 42 days later, on November 11, 2011 at 11:11:11am we flipped on the on sign. Check out a time lapse of our build out below.

Building A Water Sports Store In 3 Minutes from waterhound.com on Vimeo.

Along the way we've had a great time getting to know some great people. We've laughed, and yes some crying too. As we look forward we see more good times and good people.

jeff clark and zane schweitzer SUP with Filip Andersson at the Golden Gate Bridge August 2016

Back to the business and party side of things. We will be taking Friday November 11th as an opportunity to close the shop and say thank you to our incredible staff. We do this every year as a small token of our gratitude for their hard work and commitment to our philosophy. When Saturday dawns we will open up with an all day party. It wouldn't be 101 party with out a massive sale. We'll start by offering 10.1%* off everything. Nothing is off limits. On top of that we will have special deals and package offerings that will simply be irresistible.


coast guard foundationFriday November 11th - SHOP CLOSED Team Appreciation day

Saturday November 12th - 101 Surf Sports Charity Race benefiting the Coast Guard Foundation.

Saturday November 12th Noon to 6pm - The party starts!

Here is a small sample of the sales that will be offered;

25% off all Naish

25% off select SIC Maui

10-30% off select Starboard

50% off select wetsuits

25%-50% off all board shorts and much much more.

Massive savings on used and demo gear. 2015 Closeouts on deep discount.

Thank you again for all you have done and we hope to see you at the party or on the water.

*10.1% can not be added to already on sale gear.

Upcoming Events

Tue Dec 25 @12:00AM
Shop Closed Christmas Holiday
Wed Dec 26 @12:00AM
Shop Closed Christmas Holiday
Thu Dec 27 @12:00AM
Shop Closed Christmas Holiday
Fri Dec 28 @12:00AM
Shop Closed Christmas Holiday
Mon Dec 31 @12:00AM
Shop Closed New Years Holiday
Tue Jan 01 @12:00AM
Shop Closed New Years Holiday
Wed Jan 02 @12:00AM
Shop Closed New Years Holiday
Thu Jan 03 @12:00AM
Shop Closed New Years Holiday
Fri Jan 04 @12:00AM
Shop Closed New Years Holiday
Sat Jan 19 @ 8:00AM - 01:00PM
Paddle Race To Benefit North Bay Fire Victims

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