101 Surf Sports Stand Up Paddleboarding and Kayaking on San Francisco Bay

101 Surf Sports Remodeled Cash Wrap Area

We have made good use of the rainy weather this year with a huge shop remodel. We think you'll find it a new shop ready for the new year. (an array of water sports fins with Maui FIn Company, FCS and Futures doing the heavy lifting)

First up was a re-rack in the rubber room. Say that 5 times fast. Multiple O'Neill Wetsuit face-outs were created and a brand new assortment of water shoes & booties were brought in. We now can proudly say we have the largest in-stock assortment of Neoprene footwear in the San Francisco Bay area. From .5mm water socks up to ultra-toasty O'Neill 5mm Epic Booties and everything in between. If you are looking for warm feet while stand up paddleboarding or kayaking the San Francisco Bay we've got you covered. (Read more keeping your feet warm paddleboarding here)

O'Neill Wetsuits in the building!

Next we dug in to the infamous tubes of 101. Longtime customers will remember the neon green and blue tubes the lined the walls. Now you'll find only a broad supply of waterproof bags, waterproof phone cases, hydration packs and more in an easy to grab and go display.

Looking for surfboard, stand up paddleboard, prone paddleboard, or outrigger canoe leashes? Well welcome to the wall-o-leashes. With top quality leashes from FCS, Dakine, and Stay Covered. We’ve recently restocked on the strongest leash we’ve ever carried with the Stay Covered Hand Tied leashes available in all lengths.

Surfboard and Stand Up Paddleboard Leashes

Building on the rainy weather theme we re-did many of our water wear areas to better show case all the options for what to wear while stand up paddleboarding on San Francisco Bay
Windsurfing accessories as well as kiteboard and kayak accessories area got a makeover as well. New LED lights were added shop wide to create a nice bright shop that’s also more environmentally friendly.

Fins Fins Fins!!!!

Last, but certainly not least is our homage to the Fin. One of the most over looked pieces of equipment happens to be one of the most important. To say we love fins is an understatement as they can literally change a bad board to a good one. We’ve taken step one – admitting we have a foil problem. We however are not fighting it and our Fin Display borders on a temple to the foil. Maui Fin Company in the building!

Thanks to all our customers who showed patience through our construction process. We did all this to help make shopping at 101 at good time.

More Photos Click Here

Upcoming Events

Tue Dec 25 @12:00AM
Shop Closed Christmas Holiday
Wed Dec 26 @12:00AM
Shop Closed Christmas Holiday
Thu Dec 27 @12:00AM
Shop Closed Christmas Holiday
Fri Dec 28 @12:00AM
Shop Closed Christmas Holiday
Mon Dec 31 @12:00AM
Shop Closed New Years Holiday
Tue Jan 01 @12:00AM
Shop Closed New Years Holiday
Wed Jan 02 @12:00AM
Shop Closed New Years Holiday
Thu Jan 03 @12:00AM
Shop Closed New Years Holiday
Fri Jan 04 @12:00AM
Shop Closed New Years Holiday
Sat Jan 19 @ 8:00AM - 01:00PM
Paddle Race To Benefit North Bay Fire Victims

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