This race is going to be a massive fundraiser for the residents of Lahaina and Maui that were devastated by the recent wildfires. We will be hosting a gigantic raffle after the awards ceremony, so stick around and don't miss out!!!! Our retail partners have generously donated the most impressive collection of items ranging from SUP boards, paddles, clothing and so much more! To make our fundraiser even more amazing the folks at Olukai Sandals are matching each and every dollar that we raise!!!! Now that's Aloha my friends.

Take a look at the link below if you want to donate before the race;

Online registration is open here or you can do on-site registration the day of the race. Donations can be made during registration and 100% of the proceeds will go to help the Maui Fire Victims directly. 

2023 / 2024 Race Season at 101 Surf Sports is on with racing action in SUP, Prone, Outrigger, Surfski, Kayak, and SUP. 

Register online or risk losing out. Race entry is $25.00 with a $10 lunch/beverage ticket option.

Rent a SUP, Kayak, Prone, or Surfski with paddle, and life jacket for the race for only $20. 

COSTUME CONTEST - This is our Oktoberfest event,  so grab your best water-safe (no cotton) costume and you could win a $25 gift certificate. Winners in both men's and women's divisions. You do not need to paddle/race in your costume but should wear it at lunch to win.  Winners announced at the awards ceremony.

The entire race series will also have an Inflatable Paddleboard Category. We are stoked on the performance of these boards and look forward to seeing lots of inflatables out on the race course. We even have a dedicated inflation station set for you to make pumping up easy. 

This is a perfect race for first-time racers and elite athletes alike.  

Leashes and Lifejackets are required. 


Boat & Board Rentals

Our Stand Up Paddleboard, Kayak, and Surfksi Rentals are back online.

Please reserve online to ensure your stuff is here.

Gear can also be taken offsite however you need to call us to do so as offsite reservations can not be made online.  

Single Kayak Rentals

Shop Online

 Browse Our Inventory Online

A great place to find your Stand Up Paddleboarding, Windsurfing, Surfing, Kayak & Surfski gear. 

Starboard, Jimmy Lewis, Naish, SIC Maui, O'Neill, Dakine, Stay Covered, Carve Designs, Werner. Quickblade & more.

Browse Now

Deals on the Good Stuff


 Come check out our Deals on the Good Stuff for awesome prices on awesome gear!


Upcoming Events

Fri Sep 29 @ 6:00PM - 08:00PM
Harvest Moon Paddle Tour
Sat Sep 30 @ 8:00AM - 01:00PM
Winter Race Series Oktoberfest Race #1
Sat Sep 30 @10:30AM - 12:00PM
Intro to SUP Group Lessons
Sat Sep 30 @11:00AM - 02:00PM
Party, Auction, Raffle Fundraiser for Maui
Sun Oct 01 @10:30AM - 12:00PM
Intro to SUP Group Lessons
Sat Oct 07
Used Gear Sale
Sat Oct 07 @10:30AM - 12:00PM
Intro to SUP Group Lessons
Sun Oct 08
Used Gear Sale