The biggest stand up paddleboard sale of the year

Every year about this time we run our annual sale but this year you'll find some incredible deals we've never been able to offer before. If your looking for a deal on new or used water sports gear this is one sale you don't want to miss.

While Stand Up Paddleboarding is still a fast growing sport the reality is the industries excitement has overrun the growth with excess supply. If you can recall your Econ 101 class you'll know excess supply means prices must go down. With October representing the best paddling weather on San Francisco Bay you can score a great deal with plenty of time to enjoy it on the water. 

The sale starts Saturday October 1st at 9am and runs through Sunday October 2nd. We will not reserve or hold any gear ahead of the sale. You must be here to get in on the savings. We will be updating our website at with pricing over the coming days but you can browse around now to get a sense of what is available. You'll find savings on new and used Windsurfing, Stand UP Paddleboarding, Surfing, and Kayaking gear. Wetsuits, Paddles, Lifejackets, Apparel and more.

Here is just a sample of some of the savings you will find;

All 2016/2015 SIC Maui and Naish Paddleboards - 25% off (not including inflatables)

All 2016/2015 Starboard Paddleboards and Windsurfers - 20-40% off. (not including inflatables)

All Jimmy Lewis gear 10% off. (not including inflatables)

All New and Used Ocean Kayaks 10-50% off with used boat packages that include lifejackts and paddles.

Select Apparel, Wetsuits, and Life Jackets at 10-50% off

A Paddle bargain bin chock full of Kayak and Stand Up Paddles at 20-70% off retail prices.

Used & demo gear at 20-70% savings depending on condition.

All Surfboards 10-30% off.

Used Inflatable Stand Up Paddleboards 20-70% off.

Select New Inflatable Stand Up Paddleboards and Kayaks at 10-30% off.

Please do not call the shop and ask about pricing. We will be working feverishly to get everything updated and ready to roll for Saturday. Feel free to stop by the shop to see the boards ahead of time if you want to get a sense of condition and availability.

Thanks for making 2016 one of our best years ever and see you Saturday!

Locations & Hours Both Shops

san rafael kayak and paddleboard rentals

San Rafael Directions
Mon - Fri   10-6
Sat - Sun   9-6
115 Third St, San Rafael, Ca
No RSVP Needed
2017/18 Holiday Shop Closures

Redwood City stand up paddleboarding & Kayak rentals

Redwood City Directions
Friday - 10am till it's too windy
Saturday 9am - 3pm
Sunday 9am - 3pm
101 Westpoint Harbor Rd.
Redwood City, California
Please RSVP to this location

Shop Online

 Browse Our Inventory Online

101 Surf Sports online water sports store has the largest water sports selection on the West Coast. 

A great place to find your Stand Up Paddleboarding, Windsurfing, Kiteboarding, Surfing, and Kayaking Gear. 

Starboard, Jimmy Lewis, Naish, SIC Maui, O'Neill, Dakine, Stay Covered and more.

Browse Now

Upcoming Events

Tue Aug 21 @ 7:00AM - 10:00AM
Tuesday Morning Early Paddle
Fri Aug 24 @12:00AM
Open - Redwood City (Friday)
Fri Aug 24 @ 7:30AM - 08:45AM
SUP Yoga Redwood City
Fri Aug 24 @ 8:00AM - 12:00PM
Free Group SUP Surf Sesh
Sat Aug 25 @12:00AM
Open - Redwood City (Saturday)
Sat Aug 25 @ 8:00AM - 03:00PM
Free Inflatable SUP Test Ride Weekend
Sat Aug 25 @ 9:30AM - 11:00AM
Stand Up Paddleboard Lessons.
Sun Aug 26 @12:00AM
Open - Redwood City (Sunday)
Sun Aug 26 @ 7:00AM - 09:30PM
Sunday Morning Early Paddle Redwood City
Sun Aug 26 @ 8:00AM - 03:00PM
Free Inflatable SUP Test Ride Weekend

Reserve Rental Gear - San Rafael

Our San Rafael location is open 7 days a week and takes reservations.

Our Redwood City location is open 5 days (Wed-Sun) a week and closes when weather is poor. Check the listing to to the left to see Redwood City's Status.

Call 650-618-6282 to reserve gear in our Redwood City location.

Below buttons for San Rafael Only.

Reserve a Kayak Here

Kayak Rentals

Reserve a SUP Here

SUP Rental